The No. 1 direct selling business in Thailand
Giffarine, a direct selling MLM business that has long been part of the Thai market, with a trustworthy business approach that has earned acceptance from consumers and the market, guaranteed by its position as the No. 1 organisation in the direct selling group in 2023-2024 Thailand’s Most Admired Company.
Giffarine is a Thai MLM brand that controls almost 100% of its production, because it has as many as 3 manufacturing plants. This is a strength that lets us control product quality and production innovation that meets the needs of consumers across all target groups. Our challenge is to make Giffarine's product brand trusted and to win consumers' hearts both now and in the future, as well as to build the reputation and sales of our products so that they are in demand with continuous repeat purchases, with management that can overcome crises and obstacles to bring sustainable sales and income to the organisation and to Giffarine businesspeople.
Giffarine puts product innovation first, with a strong R&D team that creates product innovations that meet consumers' needs well, based on certified medical research. All of this comes from doing business from the very beginning with the idea of “taking care of every customer like family”, building an organisational culture of caring for businesspeople and consumers as if caring for family members, and passing on a Service Mind in recommending products, following up on satisfaction with products and repeat purchases, and delivering products for beauty, good health and well-being to customers, as well as expanding the network to pass on a stable, sustainable career and income from generation to generation to the members of the Giffarine family. This was the starting point of the Giffarine business in its early days, and to this day Giffarine continues to create service innovations and an organisational culture that is “sincere, friendly and impressive”, like the brand's DNA, passing this culture on to everyone who joins the Giffarine business: Giffarine businesspeople, customers, consumers, and Giffarine's trading partners and allies in both the public and private sectors.”
Today, Giffarine's marketing innovation focuses on using technology to extend its marketing, equipping businesspeople to work online, creating innovation for doing Giffarine business online, and creating communication innovations and platforms developed to truly meet businesspeople's working needs, as well as building new Mindsets for Giffarine businesspeople.
Giffarine has an education fund named the “Mongkol Piya Suphankanlaya Fund”, which supports the education of orphaned children without sponsors so they can study as far as their abilities allow. To date, more than 400 of these young people have graduated and are able to support themselves, their families and society. Giffarine has also donated to an elephant food fund for the National Elephant Institute in Lampang throughout its 27 years in business, and makes continuous annual donations to public charities, such as the Prostheses Foundation, the Princess Mother's Medical Volunteer Foundation (PMMV), the Heart Foundation for Children, the Foundation for the Blind in Thailand, Baan Bang Khae Foundation, the Children's Hospital Foundation, the Foundation for Disabled Children, Baan Nok Khamin Foundation and the Foundation for Disabled Animals. Every year it also donates on an ongoing basis to the main public hospitals that care for large numbers of patients, namely King Chulalongkorn Memorial Hospital of the Thai Red Cross Society and Ramathibodi Hospital, and it has contributed to relief for public disasters in every situation, both in Thailand and abroad.
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